Hate speech, disinformation, misinformation, and incitement have far-reaching consequences,

often harming the most vulnerable in our society.

Once the damage is done, there is no UNDO button to reverse it.

Through this campaign, we aim to reduce the spread of harmful narratives by encouraging individuals to think critically before they share. Our goal is to create awareness and inspire

personal responsibility because every word we choose can shape someone’s reality
UNDO doesn’t work in real life.

MISSION STATEMENT